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Elite Brands

The Military Market

The annual revenue of the Military Resale Market stands at a substantial $17.7 billion.

The Military Resale Market consists of:

Commissaries ($4.6 Billion)

The Defense Commissary Agency (DeCA) oversees a global network of commissaries, ensuring access to groceries for military members, retirees, and their families within a secure shopping environment. Serving as a cornerstone of support for military families, commissaries play a crucial role in enhancing their quality of life, bolstering family readiness, and contributing to the recruitment and retention of talented individuals dedicated to serving their nation.

Exchanges ($12.6 Billion)

The military exchange system delivers significant cost savings to military families by offering a diverse range of products at competitive prices, alongside tax-free shopping across various facilities such as department stores, military clothing outlets, gas stations, and convenience stores. Additionally, the exchange extends its services to overseas contingency sites and emergency response areas within the United States. Crucially, the profits generated by the exchange system are reinvested into Morale, Welfare, and Recreation (MWR) programs, fostering enhancements in the overall quality of life for the entire military community.

  • Army & Air Force Exchange Service (AAFES): $6.6 Billion
  • Navy Exchange Service Command (NEXCOM): $2.5 Billion
  • Marine Corps Exchange (MCX): $833 Million
  • Coast Guard Exchange Systems (CGES): $155 Million
  • Veterans Canteen Service (VCS): $448 Million

Ships Afloat ($59 Million)

Ship Stores cater to the requirements of sailors and marines at sea by stocking essential toiletries, sundries, popular items like soft drinks and candy bars, as well as semi-luxury goods. Among these, the items most sought after typically appeal to the young adult demographic, particularly those aged 18 to 22.


Elite Brands HQ

148 Main Street
Norfolk, MA 02056

Tel: 508-553-8887
Fax: 508-553-8889

Elite Brands Military Sales

Keith Smith
Norfolk, MA


Inc 5000 Elite Brands