FRESH FOCUS ... Superior Performance

Elite Brands

Exchange Operations

Providing Elite Brands to the Exchange Store

The Exchange Services with $12 Billion in Sales ranks 7th on the list of America’s Top Retailers. The combined Exchange Services operate over 12,000 facilities worldwide providing an essential benefit to the Armed Forces and their families.

Elite Brand’s Exchange Services are provided from Richardson, TX and Norfolk, MA. Sales and Service are provided to each of the 5 Exchange Services.

The Sales and Marketing team provides full-service headquarters and retail sales support designed to build brands and drive profitable growth on behalf of our manufacturing partners. Our worldwide Sales Team stretches from Dallas to Bahrain, to Okinawa. We deliver best in class retail support focusing on the fundamentals of distribution, merchandising, and pricing. We’ll make a difference where it counts – in the store at the shelf.

“In my 30+ years servicing the Military Exchange channel I have gained a wealth of experience and knowledge in various aspects of this unique channel. I have witnessed the evolution of the industry, observed trends, and developed insights into the various challenges and opportunities it presents. With my extensive experience I can provide valuable advice, strategic recommendations, and problem-solving insights tailored to your company’s needs for growth.”

~ Gary Boone

Director of Exchanges


Our Value Added Services

  • Headquarters to Retail Management
  • Retail expertise in Merchandising, Reporting, Gap Analysis & Audits
  • Ownership… Partners
  • Brand Growth & Development
  • Category Leadership and Expertise
  • Vendor Managed Inventory
  • Advanced Systems & Processes

Elite Brands HQ

148 Main Street
Norfolk, MA 02056

Tel: 508-553-8887
Fax: 508-553-8889

Elite Brands Military Sales

Keith Smith
Norfolk, MA


Inc 5000 Elite Brands