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chobani logo 2016
US Army Soldier in Universal Camouflage Uniform
LOGO-PAGE-2015-Class_0022_Panera (1)
For the seventh consecutive year,
Elite has been recognized as one of the top 20 suppliers to DeCA.

Introduction to Elite Brands

Elite Brands was founded in 2000. With an initial vision of providing national food products to US military commissaries, Elite was launched with one brand, Tropicana. Today, Elite is the primary supplier of over 50 brands and hundreds of products to military commissaries and exchanges around the world. In 2023, Elite finished its year with  $82 million in sales and was again recognized as being one of the top 15 suppliers to the military commissaries and exchanges.  In 2022 we became a portfolio company of the IMB Partners Pro Foods Solutions Group.

Our Mission
What is the Elite difference?

Elite Brands is a sales, marketing and distribution company that supplies consumer products to worldwide military commissaries and exchanges. Elite Brands' structure and focus is 100% geared towards operational support of the military resale market, providing intensive headquarter and in-store service for a select group of Vendor Partners. Our people are our #1 asset followed by cutting edge information technology driven by our passion for excellence and success. We take pride in listening to our customers, stores, and patrons to ensure that we change as our customers change. We deliver Fresh Focus and Superior Performance . . . as evidenced by our legacy of success. Please contact us to discuss how we can impact your military sales.

Inc. Magazine
Elite has been repeatedly named one of the 5,000 fastest growing privately held companies in the United States. Elite was also recognized as one of the 100 fastest growing companies in the Food and Beverage category.

Thinking out of the box and creating custom programs is how we deliver category leadership necessary to “build brands” within the military resale channel.
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