FRESH FOCUS ... Superior Performance

Elite Brands

About ELITE Brands

Elite Brands was founded in 2000. With an initial vision of providing national food products to US military commissaries, Elite was launched with one brand, Tropicana.

In 2022 we became a portfolio company of the IMB Partners Pro Foods Solutions Group. In 2023, Elite was again recognized as being one of the top 15 suppliers to the military commissaries and exchanges.

Today, Elite is the primary supplier of over 50 brands and hundreds of products to military commissaries and exchanges around the world.


The ELITE Difference

Elite Brands is a sales, marketing and distribution company that supplies consumer products to worldwide military commissaries and exchanges.

Elite Brands’ structure and focus is 100% geared towards operational support of the military resale market, providing intensive headquarter and in-store service for a select group of Vendor Partners.

Our people are our #1 asset followed by cutting edge information technology driven by our passion for excellence and success. We take pride in listening to our customers, stores, and patrons to ensure that we change as our customers change.

We deliver Fresh Focus and Superior Performance . . . as evidenced by our legacy of success.

Proudly Serving the MILITARY Market

We Set Higher Standards

  • Headquarters to Retail Management
  • Retail Expertise in Merchandising, Reporting, Gap Analysis & Audits
  • Ownership… Partners
  • Brand Growth & Development
  • Category Leadership and Expertise
  • Vendor Managed Inventory
  • Advanced Systems & Processes

Elite Brands HQ

148 Main Street
Norfolk, MA 02056

Tel: 508-553-8887
Fax: 508-553-8889

Elite Brands Military Sales

Keith Smith
Norfolk, MA


Inc 5000 Elite Brands